New EFRJ slogan: call for proposals

Photo: Linus Sandvide
Photo: Linus Sandvide

Do you have an idea for the most succinct phrase capturing EFRJ’s mission?

As a part of an ongoing process to redesign the EFRJ’s corporate identity and to make it more accessible we are searching for a new slogan. And we want to do this together with you. As a member of the EFRJ, or as someone who has experience with us, we would like you the get involved and look for the best words that aptly convey our goals and principles and make it easy to remember what the EFRJ truly is.

Pitch your idea on a short slogan to us here in the next two weeks! Deadline: 22 September 2019.

The decision will be made by our board and staff members but you can also choose your favourite one. To help us selecting the best slogan together, we will post ideas on our Facebook page to see which of the ideas gets the most likes!


If your slogan is selected, beside being very proud, you will win a copy of one of our reports/books of your choice from us!

We are looking for a slogan of maximum 10 words.

What is a slogan exactly?

“A slogan is a memorable motto or phrase used in a group’s or organisation’s context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as »a short and striking or memorable phrase used in advertising.« A slogan usually has the attributes of being memorable, very concise and appealing to the audience.” (From Wikipedia)